how to search multiple keywords & Why should you focus on multiple keywords?
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| Why should you focus on multiple keywords? |
Explaining (multiple) focus keywords
The Yoast SEO plugin helps you to optimize every and each
post (or page) you write. Imagine yourself having a travel web log. For your
travel web log, you’re writing a web log post a few road trip through CA. the
main focus keyword is that the word or phrase your audience can use within the
search engines and that you would like your post to rank. so as to settle on
your focus keyword with wisdom, you ought to do some research! In our example,
the foremost necessary keyword would be ‘road trip California’. typically it’s
arduous to settle on one keyword as a result of you would like a post to rank
for over one specific focus keyword. maybe you'd conjointly prefer to rank for
a word or for a rather totally different keyword. That’s once the multiple
focus keywords are available handy! Let’s scrutinize four examples within which
optimizing for multiple keywords is that the best strategy.
Synonyms
People hunt for various things. whereas some folks can use
the term road trip once sorting out their vacation, others might all right use
vacation, vacation or trip. to succeed in totally different teams of
individuals, you ought to confirm that your post can rank for these totally
different keywords.
Sometimes a post is concerning over one topic or encompasses
a few subtopics. Our article concerning the road trip to CA might be concerning
coming up with for the road trip, in addition as look in CA. These 2 topics
might all right match into one article. during this case, you'd like your
article to rank for ‘sightseeing California’ in addition as for ‘planning road
trip’. And, you’d conjointly prefer to rank for your most vital keyword ‘road
trip California’.
Long tail keyword variants
A great strategy to induce your content to rank in Google is
to target long tail keywords. Long tail keywords can have way less competition
and can be comparatively simple to rank for.
If you were able to rank for multiple long tail keywords
with one post, that will build it even a lot of fruitful. Addressing multiple
long tail variants of your focus keyword are going to be an excellent strategy.
Optimizing your post for various long tail variants can provide you with the
chance to be found for a lot of search terms. In our example, one could, as an
example, target road trip CA and on 2 long tail variants: ‘road trip southern
California’ and ‘road trip northern California’.
Sometimes a post is concerning over one topic or encompasses
a few subtopics. Our article concerning the road trip to CA might be concerning
coming up with for the road trip, in addition as look in CA. These 2 topics
might all right match into one article. during this case, you'd like your
article to rank for ‘sightseeing California’ in addition as for ‘planning road
trip’. And, you’d conjointly prefer to rank for your most vital keyword ‘road
trip California’.
multiple focus keywords: multiple topics shown in google
trends
Long tail keyword variants
A great strategy to induce your content to rank in Google is
to target long tail keywords. Long tail keywords can have way less competition
and can be comparatively simple to rank for.
If you were able to rank for multiple long tail keywords
with one post, that will build it even a lot of fruitful. Addressing multiple
long tail variants of your focus keyword are going to be an excellent strategy.
Optimizing your post for various long tail variants can provide you with the
chance to be found for a lot of search terms. In our example, one could, as an
example, target road trip CA and on 2 long tail variants: ‘road trip southern
California’ and ‘road trip northern California’.
multiple focus keywords: long-tail keyword variants shown in
Google trends
Key phrases
If folks get one thing rather specific, they have a tendency
to use key phrases. Sometimes, the ordination of the words inside these key
phrases (and the employment of stop words) is very important. If the ordination
and also the use of stop words is very important, we might advise you to
optimize your post on totally different variations of your focus keyword.
While work however Google handles stop words, we tend to
found that a probe term like ‘road trip California’ is handled in just
identical manner as ‘California road trip’. The order of the words is
unsuitable to Google. However, for the search [road trip in California], Google
tries to seek out the precise match (and the order of the word is important).
So, search queries with stop words appear to be handled a little totally
different by Google.
How to use multiple focus keywords
Optimizing your post for multiple focus keywords is
absolutely easy! you ought to purchase Yoast SEO Premium and click on on the
tab within the Yoast SEO Premium box to feature a replacement keyword:
A new box can open and you'll enter the second focus keyword
you’d prefer to optimize your post for:
The plugin can run a check on the content to envision if
your post is optimized for all the main focus keywords you entered.
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